Female consumer entrepreneurship in Asia: capabilities for micro-entrepreneurial success and the role of coaching and training

Purpose: The direct selling model adopted in the beauty and cosmetics industry puts female consumer entrepreneurs at the heart of the business model. A neglected phenomenon in female entrepreneurship, the study focuses on female sales agents’ capabilities that are linked to sales performance and exa...

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Bibliographic Details

Main Authors:	Darwina Arshad, Ian Hodgkinson, Paul Hughes, Munirah Khamarudin, Muhammad Zulqarnain Arshad, Adibah Bari
Format:	Default Article
Published:	2023
Subjects:	Female consumer entrepreneurs Consumer entrepreneurship Female micro-entrepreneurs Direct selling model Sales agents Sales performance
Online Access:	https://hdl.handle.net/2134/24084435.v1
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