How within-person research can extend marketing knowledge

Much existing research in marketing examines theory using between-persons research designs, yet draws implications that are based on within-person causal logics. This mismatch is problematic in developing marketing knowledge, and in impacting marketing practice effectively. The present article discu...

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Bibliographic Details

Main Authors:	Dayle Childs, Nick Lee, John Cadogan, Belinda Dewsnap
Format:	Default Article
Published:	2023
Subjects:	Commerce, management, tourism and services Marketing Strategy, management and organisational behaviour Tourism Between-persons Within-person Longitudinal Theory development
Online Access:	https://hdl.handle.net/2134/24559759.v1
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