The business models of frugal enterprises for sustainable development in a constrained environment

Constraints and institutional voids in emerging markets pose significant challenges to serving low-income customers. Indeed, the complex constraints often discourage traditional companies from pursuing such endeavors, but a new breed of enterprises characterized by their frugal approach is emerging...

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Bibliographic Details

Main Authors:	Mokter Hossain, Muhammad Shehryar Shahid, Sukyung Park
Format:	Default Article
Published:	2023
Subjects:	Commerce, management, tourism and services Engineering Information and computing sciences Business model Emerging markets Frugal enterprises Frugal innovation Sustainable development
Online Access:	https://hdl.handle.net/2134/24763746.v1
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