Frugal entrepreneurship to solve pressing social challenges at the grassroots level

This study explores how entrepreneurs solve social challenges with frugal products at the grassroots level for marginalized customers. This study is in the context of South Asia. It is a qualitative study with inductive research approach. Interview data with founders and top managers of 13 case comp...

Full description

Saved in:
Bibliographic Details
Main Authors: Mokter Hossain, Sukyung Park
Format: Default Conference proceeding
Published: 2023
Subjects:
Entrepreneurship
Grassroots level
Solve social problems
Grand challenges
Business and inclusive growth
Online Access:https://hdl.handle.net/2134/26029033.v1
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items