Management respond to negative feedback: AI-powered insights for effective engagement

The reputation of a business is significantly influenced by online reviews, with negative feedback having the potential to harm a brand's image and dissuade potential customers. To safeguard their image and convert dissatisfied users into loyal ones, businesses must formulate effective strategi...

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Bibliographic Details
Main Authors: Aytac Gokce, Mina Tajvidi, Nick Hajli
Format: Default Article
Published: 2024
Subjects:
Commerce, management, tourism and services
Engineering
Information and computing sciences
Management responses
Negative reviews
Online ratings
User satisfaction
Machine learning
Online Access:https://hdl.handle.net/2134/27291663.v1
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