Strategy and narrative in higher education

In this article, we apply the idea of narrative to strategy and to the development of strategy in the higher education context. We explore how strategy is formed as an intertextual narrative in a comparative study of higher education in the UK. Existing research suggests that competition between nar...

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Bibliographic Details
Main Authors: Jeannie Holstein, Ken Starkey, Mike Wright
Format: Default Article
Published: 2016
Subjects:
Commerce, management, tourism and services
Human resources and industrial relations
Strategy, management and organisational behaviour
Higher education
Intertextuality
Narrative
Strategic change
Strategy formulation
Strategy process
Topics and perspectives
Online Access:https://hdl.handle.net/2134/28228052.v1
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