Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction

Purpose: This research aims to address the knowledge gaps in determining factors affecting relationship satisfaction in buyer–seller relationships, with a specific focus on sustainability orientation and asymmetric power dynamics. Design/methodology/approach: Drawing upon the Social Exchange Theory...

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Bibliographic Details

Main Authors:	Cagri Talay, Majd AbedRabbo, João S. Oliveira, James M. Crick
Format:	Default Article
Published:	2025
Subjects:	Commerce, management, tourism and services Marketing Strategy, management and organisational behaviour Sustainability orientation Asymmetric power Satisfaction Buyers Sellers B2B relationships
Online Access:	https://hdl.handle.net/2134/28381013.v1
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