“It's most likely gonna be the future”: A qualitative study exploring child and parent perceptions of alternative proteins

Alternative proteins offer promise as a sustainable substitute for traditional meat, but consumer acceptance remains low. Understanding the perceptions and preferences of diverse consumers is critical to shifting consumption patterns globally. Moreover, as children are future consumers, exploring th...

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Bibliographic Details
Main Authors: Nandini Anant, Arunika Pillay, Siti Amelia Juraimi, Florence Sheen, Anna Fogel, Mary F-F. Chong, Benjamin P.C. Smith, Aimee E. Pink
Format: Default Article
Published: 2025
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Online Access:https://hdl.handle.net/2134/28616933.v1
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