The effectiveness of communication formats within nation branding: a case study of Saudi Arabia as a global tourism destination

The effectiveness of communication formats within nation branding: a case study of Saudi Arabia as a global tourism destination

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Bibliographic Details
Main Author: Salma Ghulman
Format: Default Thesis
Published: 2025
Subjects:
Nation Branding
Saudi Arabia
Vision 2030
Communication Strategies
Professionally Generated Content
User-Generated Content
Biometric Measures
Schema Theory
Generation Z
Online Access:https://dx.doi.org/10.26174/thesis.lboro.29302334.v1
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