Dataset: Public Perceptions of Saudi Arabia’s Nation Brand (Online Questionnaire)

This dataset was generated as part of Study 1 within a PhD research project exploring the effectiveness of communication formats in nation branding, using Saudi Arabia as a case study. The study employed a mixed-methods online questionnaire to explore public awareness, perceptions, and associations...

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Bibliographic Details
Main Author: Salma Ghulman
Format: Data Data
Published: 2025
Subjects:
Commerce, management, tourism and services
Creative arts and writing
Human society
Language, communication and culture
Nation Branding
Saudi Arabia
Vision 2030
Perceptions
Online Questionnaire
Mixed Method
Awareness
SPSS
Dataset
Online Access:https://dx.doi.org/10.17028/rd.lboro.29314136.v1
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