Did changing the ball manufacturer impact the sporting contest in English cricket

The England and Wales Cricket Board implemented a policy to use the Kookaburra ball in the 2023 and 2024 English county cricket season. The policy’s objective was to provide English players with experience using this unfamiliar ball to improve the national team’s performance in the 2025/26 Ashes ser...

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Bibliographic Details

Main Author:	Johan Rewilak
Format:	Default Article
Published:	2025
Subjects:	Commerce, management, tourism and services Commercial services Marketing Strategy, management and organisational behaviour Policy implementation Competitive balance Evaluation
Online Access:	https://hdl.handle.net/2134/29457965.v1
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