Does media-based health risk communication affect commercial health insurance demand? Evidence from China

In recent years, the mass media (such as TV shows and movies) plays an important role in communication with the general public. In this paper, we investigate the impact of a recent movie from China, ‘Dying to Survive’, on the demand for commercial health insurance. To explore this impact, a fixed-ef...

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Bibliographic Details
Main Authors: Lifei Gao, Jing Guan, Guojun Wang
Format: Default Article
Published: 2022
Subjects:
Banking, finance and investment
Applied economics
Econometrics
Economics
Health risk communication
Health risk perception
Commercial health insurance demand
Movie media
C23
G22
Online Access:https://hdl.handle.net/2134/29666498.v1
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