Psychological drivers of the intention to continue using health apps amongst young users

Purpose: This research examines, post adoption, the key psychological mechanisms driving the intention to continue using health and fitness self-tracking apps (health apps, in short) amongst young users (e.g., Generation Z).Design/Methodology: It uses a mixed-method approach, combining structural eq...

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Bibliographic Details
Main Authors: Lara Stocchi, Nina Michaelidou, Naser Pourazad, Panayiota-Julie Alevizou, Ruby Appiah-Campbell
Format: Default Article
Published: 2025
Subjects:
Commerce, management, tourism and services
Marketing
Health Apps
User journey
Continued usage intention
Goals
Healthism
Flow experience
Post-adoption
Generation Z
Online Access:https://hdl.handle.net/2134/29829095.v1
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