Supplementary information files for "Associations among the Premier League’s social media marketing activities, consumer relationship quality, and consumers’ word-of-mouth intention in the chinese market"

Supplementary files for article "Associations among the Premier League's social media marketing activities, consumer relationship quality, and consumers' word-of-mouth intention in the Chinese market"PurposeIn order to maintain the Premier League’s sustainable profitability and m...

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Bibliographic Details

Main Authors:	Bingxu Chen, Do Young Pyun, Serhat Yilmaz
Format:	Default Text
Published:	2025
Subjects:	Biomedical and clinical sciences Commerce, management, tourism and services Marketing Human society Social media marketing activities Consumer relationship quality Word-of-mouth Premier league Chinese market
Online Access:	https://dx.doi.org/10.17028/rd.lboro.29900795.v1
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