A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry

Most academic research still takes place within a bubble more often than not separating itself, in a number of ways, from the ‘real’ world. Academic projects are often designed without engaging with practitioners, theory is often more valued than usable solutions and publications are written in comp...

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Bibliographic Details

Main Authors:	Bob Cary, Paul Crossman, Robert Deakin, Kelly Sidgwick, Thomas Thurnell-Read, Victoria Wells
Format:	Default Article
Published:	2025
Subjects:	Commerce, management, tourism and services Commercial services Marketing Strategy, management and organisational behaviour UK beer Pub and brewing industry Academic practitioner divide Conversation Research impact
Online Access:	https://hdl.handle.net/2134/29958065.v1
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