Spicing up export functions with Chutzpah - the context of market-driven and market-driving export orientations

Purpose - Exporters often struggle to differentiate themselves from competitors in the international arena. In this context, Chutzpah may present as a solution to differentiation. Drawing on the resource-based view, this research brings the fields of Chutzpah and export market orientation together....

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Bibliographic Details

Main Authors:	Kalanit Efrat, Anne Souchon, Yoel Asseraf
Format:	Default Article
Published:	2025
Subjects:	Commerce, management, tourism and services Marketing Strategy, management and organisational behaviour Tourism Chutzpah Exporting Market-driven Market-driving Export performance
Online Access:	https://hdl.handle.net/2134/30128170.v1
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