Guest editorial: navigating the digital transformation maze: an editorial on strategy, execution and impact for firms

IntroductionOrganizations worldwide are heavily investing in advanced digital technologies to reinvent their operations and value propositions. Global spending on digital transformation initiatives reached approximately $1.85 trillion (a 16% year-on-year increase) in 2023 (Revankar, 2024), with this...

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Bibliographic Details

Main Authors:	Yonggui Wang, Si Shi, Xiang Robert Li, Jie Meng
Format:	Default Article
Published:	2025
Subjects:	Commerce, management, tourism and services Information and computing sciences Marketing Artificial intelligence (AI) Internet of Things (IoT) Big data analytics (BDA) Organizational change Global investment Digital customer experience
Online Access:	https://hdl.handle.net/2134/30610169.v1
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