Exploring the Premier League's brand equity in the Chinese market
Despite the Premier League's successful global marketing, increasing competition with other domestic and international sports leagues in the Chinese market underscores the importance of maintaining and enhancing its dominance. Recognising the significance of brand equity in sport industries, th...
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| Format: | Default Thesis |
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2025
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| Online Access: | https://dx.doi.org/10.26174/thesis.lboro.30789926.v1 |
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