A visual exploration of fashion brand communication on Instagram aimed at Generation Z

Fashion brand communication on Instagram is critical in shaping Generation Z’s (Gen Z) perceptions of identity, self-expression, and beauty. However, concerns persist about the continued use of objectifying imagery in digital marketing, even as overt sexism declines. This paper explores how specific...

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Bibliographic Details
Main Authors: Stephanie Brickman, Yolandi Burger
Format: Default Conference proceeding
Published: 2025
Subjects:
Objectification
Fashion Brand Communication
Instagram
Generation Z
Ethical Design Education
Online Access:https://hdl.handle.net/2134/30840461.v1
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