Playing with purpose - A game-based approach to teaching business metrics

This study evaluates the effectiveness of an educational card game designed to enhance student understanding of financial and non-financial business metrics. Grounded in Keller's ARCS (Attention, Relevance, Confidence, Satisfaction) motivational framework, the research provides robust empirical...

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Bibliographic Details

Main Authors:	Elaine Conway, Ruth Smith
Format:	Default Article
Published:	2025
Subjects:	Commerce, management, tourism and services Marketing Strategy, management and organisational behaviour Curriculum and pedagogy Gamification Business
Online Access:	https://hdl.handle.net/2134/30842777.v1
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