Economic performance in buyer-seller relationships: examining the roles of asymmetric power sources, sustainability orientation and relationship quality
Building on the social exchange theory, this study examines how asymmetric power sources (mediated, non-mediate and reward) influence sustainability orientation in buyer-seller relationships that affect economic performance outcomes while relationship quality moderates the relationship between asymm...
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| Main Authors: | , |
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| Format: | Default Conference proceeding |
| Published: |
2026
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/31315138.v1 |
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