Economic performance in buyer-seller relationships: examining the roles of asymmetric power sources, sustainability orientation and relationship quality

Building on the social exchange theory, this study examines how asymmetric power sources (mediated, non-mediate and reward) influence sustainability orientation in buyer-seller relationships that affect economic performance outcomes while relationship quality moderates the relationship between asymm...

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Bibliographic Details
Main Authors: Cagri Talay, Arinze Nwoba
Format: Default Conference proceeding
Published: 2026
Subjects:
Online Access:https://hdl.handle.net/2134/31315138.v1
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