From ‘Representation’ to ‘Management’: analysis of commercial representation by agents in the football industry

This article examines the role of football agents in commercial representation of athletes and presents the conceptualization of this role as a construct with three dimensions: the development of athlete brand, the utilization of athlete brand, and the commercial partnerships and relationships. This...

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Bibliographic Details

Main Authors:	Bickram Ram, Serhat Yilmaz, James Andrew Kenyon, Do Young Pyun
Format:	Default Article
Published:	2026
Subjects:	Commercial services Sports science and exercise Football agents Brand management Brand development Athlete brand
Online Access:	https://hdl.handle.net/2134/31563793.v1
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