M-Commerce Design Personas - Attitudes, Motivations, and Fashion App Design

Primary and Secondary personas generated from consumer research. These represent the two underlying populations of consumer in the fashion m-Commerce domain.To Cite:Parker, C. J. (2021). Multichannel Retail Personas. CC BY-NC-ND. Available at: https://doi.org/10.17028/rd.lboro.6211199

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Bibliographic Details
Main Author: Christopher J. Parker
Format: Default Image
Published: 2018
Subjects:
Textile and fashion design
Design not elsewhere classified
Marketing communications
Marketing research methodology
Mobile computing
retailing
shopping
fashion
personas
design
m-Commerce
e-Commerce
multichannel
Design
Textile and Fashion Design
Marketing Communications
Marketing Research Methodology
Mobile Technologies
Online Access:https://dx.doi.org/10.17028/rd.lboro.6211199.v4
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