Customer experience driven business model innovation

Business model innovation (BMI) is critical to a firm's ability to achieve growth and long-term viability. It helps improve the value of products or services and/or delivery of these offerings to customers. Much of the academic literature to date however lacks customer-driven business model inn...

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Bibliographic Details
Main Authors: Timothy Keiningham, Lerzan Aksoy, Helen L. Bruce, Fabienne Cadet, Natasha Clennell, Ian Hodgkinson, Treasa Kearney
Format: Default Article
Published: 2019
Subjects:
Business model
Innovation
Customer experience
Service
Online Access:https://hdl.handle.net/2134/9205919.v1
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