'Reloading' movies into commercial reality : a multimodal analysis of The Matrix trilogy's promotional posters

In 1999, the first episode of The Matrix movie trilogy was released, marking the beginning of a new trend in science fiction movies and also in the perception of motion pictures as interactive social and commercial events. This paper will analyze an aspect of The Matrix trilogy promotional campaign...

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Bibliographic Details

Main Author:	Arianna Maiorani
Format:	Default Article
Published:	2007
Subjects:	Other creative arts and writing not elsewhere classified Linguistics not elsewhere classified Philosophy not elsewhere classified Multimodality Linguistics Advertising Culture Internet Philosophy Studies in the Creative Arts and Writing not elsewhere classified
Online Access:	https://hdl.handle.net/2134/3869
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