Hybrid touchpoints for relational service in social innovation: a case study of "Eat Me!"

This paper: (1) proposes an analytical framework using hybrid touchpoints (interweaving of online and offline service touchpoints) to facilitate relational service in social innovation, and (2) through a case study of social innovation “Eat Me!”, examines the link between theory and practice by anal...

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Bibliographic Details

Main Author:	Kathy Lo
Format:	Default Conference proceeding
Published:	2014
Subjects:	Other creative arts and writing not elsewhere classified Hybrid touchpoint Service design Social innovation Relational service Social enterprise Studies in the Creative Arts and Writing not elsewhere classified
Online Access:	https://hdl.handle.net/2134/16701
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