Relational messages in product design
This paper introduces the concept of relational messages to examine the social and psychological aspects of product design. The concept mainly draws on communication theories and insights arising from empirical research regarding users’ emotional responses to service tangibles. It offers an alternat...
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| Format: | Default Conference proceeding |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/9384 |
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