Advertising and photography: rhetoric and representation

The essay argues that documentary and rhetorical functions of photography are present in all photographs. Thus to every advertising, or rhetorical photograph there is a documentary element. And to every documentary photograph, there is a rhetorical element. This argument is constructed by following...

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Bibliographic Details

Main Author:	Malcolm Barnard
Format:	Default Book chapter
Published:	2020
Subjects:	Other creative arts and writing not elsewhere classified Roland Barthes Jacques Derrida Studium/punctum Documentary Advertising Rhetoric Studies in the Creative Arts and Writing not elsewhere classified
Online Access:	https://hdl.handle.net/2134/22402
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