Designing service evidence for positive relational messages
This article discusses relational messages in the design of service evidence based on insight gained from empirical research. Photo elicitation and in-depth interviews were the key research methods used in understanding hotel guest experiences for design opportunities. The findings reveal that custo...
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| Format: | Default Article |
| Published: |
2011
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| Online Access: | https://hdl.handle.net/2134/10353 |
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