Cultural context and service design: developing critical and meaning-making capacity

This paper reports on the experimental introduction of a socio-cultural lens to the design process, to aid in mapping symbolic aspects of consumption: i.e. users’ expectations, aspirations and identification needs and the sociocultural rules at play in the context of the innovation. An action resear...

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Bibliographic Details

Main Authors:	Laura Santamaria, M. Carolina Escobar-Tello, Tracy Ross, Erik Bohemia
Format:	Default Conference proceeding
Published:	2017
Subjects:	Cultural analysis Applied semiotics Meaning-making Service design
Online Access:	https://hdl.handle.net/2134/24920
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