Reducing the risk: a partnership between academia and a small to medium enterprise

This paper describes a User-Centred Design approach to new product development applied through a partnership between the Department of Design and Technology and a Small to Medium Enterprise (SME), Eze Drive Limited. The partnership enabled the SME to gain access to advice and technology. This provid...

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Bibliographic Details

Main Authors:	George Torrens, Anne Bruseberg, Deana McDonagh-Philp
Format:	Default Conference proceeding
Published:	2000
Subjects:	Design not elsewhere classified untagged Design Practice and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/15784
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