Culture and context: an empathic study of the needs of ethnic consumers in the UK

This paper describes a fresh approach to gathering rich data from ethnic minority consumers (EMCs) to better understand the affects of variations across subgroups upon consumers. The study investigated whether an EMC group in the UK face any barriers in the take-up of products or services. Subgroups...

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Bibliographic Details
Main Authors: Shena Parthab Taylor, Colette Nicolle, Martin Maguire
Format: Default Conference proceeding
Published: 2011
Subjects:
Design not elsewhere classified
Ethnic minorities
Cultural dimension
Design
Generations
Religions
Acculturalisation / acculturation
Design Practice and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/7015
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