Learning from each other: a manufacturing company collaborates with undergraduate designers during the initial stages of idea generation

The paper describes an exercise where a British manufacturer and a group of industrial design undergraduates worked together in developing initial ideas for ‘blue sky’ concepts. The aim was for undergraduate students to experience direct involvement with a product development team from a manufacturi...

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Bibliographic Details
Main Authors: Howard G. Denton, D.C. McDonagh
Format: Default Text
Published: 2002
Subjects:
Online Access:https://hdl.handle.net/2134/2249
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