The impact of user- and system-initiated personalization on the user experience at large sports events

This article describes an experimental study investigating the impact on user experience of two approaches of personalization of content provided on a mobile device, for spectators at large sports events. A lab-based experiment showed that a system-driven approach to personalization was generally pr...

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Bibliographic Details
Main Authors: Xu Sun, Andrew May, Qingfeng Wang
Format: Default Article
Published: 2015
Subjects:
Design not elsewhere classified
User studies
Personalization
User Experience
UX
Large Sports Event
Design Practice and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/19650
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