The role of spatial contextual factors in mobile personalization at large sports events

This paper presents three field studies undertaken at large sports events in the UK and China, with aim of improving the user experience at these types of events through the design of personally-relevant mobile services. These field studies investigated: which aspects of spatial context were relevan...

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Bibliographic Details
Main Authors: Xu Sun, Andrew May
Format: Default Article
Published: 2009
Subjects:
Design not elsewhere classified
Information systems not elsewhere classified
Spatial contextual factors
Mobile personalization
Large sports events
Information Systems
Design Practice and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/4781
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https://hdl.handle.net/2134/4781

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