The use and evaluation of focus group technique: the undergraduate industrial designer experience
Focus group techniques have a history in market research and social sciences. Though focus groups have conventionally supported new product development, they are typically organised and run by market researchers who then feed only the essence of the results to the designer. The authors are suggestin...
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| Main Authors: | , , |
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| Format: | Default Article |
| Published: |
2000
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/2266 |
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