Switch the channel: using cultural codes for designing and positioning sustainable products and services for mainstream audiences

An important step towards achieving sustainability is to encourage a wide uptake of more resource-efficient consumption patterns by the mainstream of society. In this paper, it is argued that by paying more attention to the elaboration of meaning – or symbolic value – designers can develop innovatio...

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Bibliographic Details
Main Authors: Laura Santamaria, Carolina Escobar-Tello, Tracy Ross
Format: Default Article
Published: 2015
Subjects:
Design not elsewhere classified
Sustainable consumption
PSS design
Semiotics
Aesthetics
Consumer behavior
Well-being
Design Practice and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/19614
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