Switch the Channel: using cultural codes for designing and positioning sustainable products and services for mainstream audiences

An important step towards achieving sustainability is to encourage a wide uptake of more resource-efficient consumption patterns by the ‘mainstream’ sector of society. At present, one of the barriers for this uptake is that sustainable choices are often perceived as ‘constraining and sacrificing’ (l...

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Bibliographic Details
Main Authors: Laura Santamaria, Carolina Escobar-Tello, Tracy Ross
Format: Default Conference proceeding
Published: 2015
Subjects:
Design not elsewhere classified
Sustainable product-service systems
Semiotics
Aesthetics
Cultural analysis
Well-being
Design Practice and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/18231
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https://hdl.handle.net/2134/18231

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