A virtual reality and retailing literature review: Current focus, underlying themes and future directions

This literature review reveals the current research focus, underlying themes and prominent research gaps in the Virtual Reality (VR) literature. 89 journal articles from the 22 years are thematically analysed in order to non-obvious reveal interconnections and themes, including research focus over t...

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Bibliographic Details
Main Authors: Liangchao Xue, Christopher J. Parker, Helen McCormick
Format: Default Conference proceeding
Published: 2018
Subjects:
Design not elsewhere classified
Virtual reality
Retail
e-Commerce
Human factors
Augmented reality
v-Commerce
Design Practice and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/36050
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https://hdl.handle.net/2134/36050

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