Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps

Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps

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Bibliographic Details
Main Authors: Helen McCormick, Christopher J. Parker, Victoria C. Magrath
Format: Default Conference proceeding
Published: 2017
Subjects:
Design not elsewhere classified
Fashion
M-commerce
Retail
Emotional response
PAD
Mobile
Design Practice and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/36842
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