Investigation of the role of mobile personalisation at large sports events

This article describes a field study investigating the impact on user experience of personalisation of content provided on a mobile device. The target population was Chinese spectators and the application was large sports events. A field-based experiment showed that provision of personalised content...

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Bibliographic Details

Main Authors:	Xu Sun, Andrew May, Qingfeng Wang
Format:	Default Article
Published:	2017
Subjects:	Design not elsewhere classified User studies Personalisation User experience (UX) Large sports events (LSE) Cutural characteristics Design Practice and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/19926
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