Investigation of user-centred approaches to design practice in Botswana

Increased competition of product offering has led to the need to better understand the end-user, in order to create a more appropriate product. Furthermore, the ever increasing individualistic culture has led to the need for more customised products; where a New Product Development (NPD) team has to...

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Bibliographic Details
Main Author: Matthews G. Ollyn
Format: Default Thesis
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/2134/18090
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