Using mobile personalisation to enhance the user experience at large sporting events
At large sporting events (LSEs), e.g. football matches and athletics events, the user experience has been shown to be highly variable (Nilsson, 2004; Nilsson et al. 2004). Reported problems include a lack of social interaction with fellow spectators, and insufficient relevant information on the even...
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| Format: | Default Thesis |
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2010
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| Online Access: | https://hdl.handle.net/2134/6229 |
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