@doesyourairlinetweet? An empirical analysis of the use of twitter by 50 international airlines

Purpose: To provide empirical evidence of the extent to which 50 of the world’s largest passenger airlines use the social media site twitter. Design/methodology/approach: Original empirical data on the presence and usage of 50 airlines’ official twitter accounts was accessed. Research limitations/im...

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Bibliographic Details

Main Author:	Lucy Budd
Format:	Default Article
Published:	2012
Subjects:	Other built environment and design not elsewhere classified Airlines Communication Social media Twitter Marketing Built Environment and Design not elsewhere classified
Online Access:	https://hdl.handle.net/2134/11430
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