Marketing and the British bus industry

The development of public transport services is a key element of all local sustainable transport strategies. Achieving modal switch from car users requires marketing systems be changed to identify and target suitable non-users of public transport, rather than just enlarging custom by existing users....

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Bibliographic Details

Main Authors:	Marcus Enoch, Stephen Potter
Format:	Default Article
Published:	2002
Subjects:	Other built environment and design not elsewhere classified untagged Built Environment and Design not elsewhere classified
Online Access:	https://hdl.handle.net/2134/3344
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