Consumer structure in the emerging market for electric vehicles: Identifying market segments using cluster analysis

This paper presents results from a segmentation analysis of the emerging market for Electric Vehicles (EVs). Data has been sourced through the application of a self-completion household questionnaire distributed over two cities in the United Kingdom (UK). A two stage cluster analysis methodology has...

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Bibliographic Details
Main Authors: Craig Morton, Jillian Anable, John D. Nelson
Format: Default Article
Published: 2017
Subjects:
Other built environment and design not elsewhere classified
Electric vehicle demand
Market segmentation
Demographic profiling
Psychographic profiling
Built Environment and Design not elsewhere classified
Online Access:https://hdl.handle.net/2134/28304
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