Environmental marketing in the airline sector: an evaluation of market segments, green image and eco-positioning

The environmental impacts of air travel have become more prominent. Governments and environmental groups have increasingly focussed on the effect that air transport has on the environment, and airlines have started to respond to the increasing awareness of their environmental impacts. The aim of thi...

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Bibliographic Details

Main Author:	Robert Mayer
Format:	Default Thesis
Published:	2013
Subjects:	Other built environment and design not elsewhere classified Airline marketing Green marketing Market segmentation Brand image Leisure air travel Environment Built Environment and Design not elsewhere classified
Online Access:	https://hdl.handle.net/2134/13578
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