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Osmotic strategy: Innovating at the core to inspire at the edges

Faced with adversity, companies often recalibrate their endeavors toward what they do best. But if what you do best hasn't been good enough, then more innovative pathways are called for. The idea that organizations need to be agile and ambidextrous in exploiting their core businesses of today,...

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Bibliographic Details
Main Authors: David H. Gilbert, Aaron Smith, Fiona Sutherland
Format: Default Article
Published: 2015
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Online Access:https://hdl.handle.net/2134/33980
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