Repackaging national identity: Cool Japan and the resilience of Japanese identity narratives

‘Cool Japan’ is an instance of Japanese government's nation branding exercise as part of its soft power projection in which the unique selling point is identified as Japanese national identity. In this paper, I examine the relationship between Cool Japan and Japanese national identity and highl...

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Bibliographic Details

Main Author:	Taku Tamaki
Format:	Default Article
Published:	2019
Subjects:	Political science not elsewhere classified Japan Cool Japan National identity Nation branding Public diplomacy Political Science not elsewhere classified
Online Access:	https://hdl.handle.net/2134/37262
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