The perception and influence of global brands on the cultural values of Malaysia's middle class

As a developing nation that embraces the global economic policy, the succession of cultural transformation of the Malaysian society has been quite evident. Additionally, the nation's consistent economic growth and stable political situation which encouraged the massive inflow of goods from the...

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Bibliographic Details

Main Author:	Mohd A. Hashim
Format:	Default Thesis
Published:	2019
Subjects:	Other human society not elsewhere classified Other language, communication and culture not elsewhere classified untagged Language, Communication and Culture not elsewhere classified Studies in Human Society not elsewhere classified
Online Access:	https://hdl.handle.net/2134/36119
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